Sage Software President and CEO, Sue Swenson, formally kicks off the conference with her opening address on the importance of connecting with customers. Sue will be joined by John C. Maxwell, an internationally recognized leadership expert, speaker, and author who has sold over 13 million books. Maxwell is the founder of INJOY Stewardship Services and EQUIP. His organizations have trained more than 2 million leaders worldwide. Every year he speaks to Fortune 500 companies, international government leaders, and organizations as diverse as the United States Military Academy at West Point and the National Football League.

His philosophy that "everything rises and falls on leadership" motivates every endeavor to help individuals reach their highest potential, both in the home office and abroad through conferences, books, and audio and video resources. His passion has quickly caught on, and he has cultivated an extensive following among the most highly respected and influential business leaders across the globe.

A New York Times, Wall Street Journal, and Business Week best-selling author, Maxwell was one of 25 authors and artists named to Amazon.com’s 10th Anniversary Hall of Fame. Three of his books, The 21 Irrefutable Laws of Leadership, Developing the Leader Within You, and The 21 Indispensable Qualities of a Leader have each sold over 1 million copies.

After 26 seasons, Lou Holtz became one of the most successful college football head coaches of all time and earned a reputation of turning pretenders into contenders. In 1988 and 1989, he led the Fighting Irish of Notre Dame to a 23-game win streak and a consensus NCAA national championship in 1988.

He is the only coach in the history of college football to take 6 different teams to a Bowl game, to win 5 Bowl games with different teams, and to have 4 different college teams ranked in the Top 20. Lou Holtz has a 243-127-7 career record that ranked him third in victories among active coaches and eighth in winning percentage.

Close out your conference with one of the most motivational speakers in America today, and find out how to overcome your challenges by setting personal goals and striving to achieve them.